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An LLC is a business entity incorporated under state law that can protect you from personal liability. LLCs are becoming the most popular way to start a business because of their ease and flexibility. To complete your purchase, log in to your existing account or sign up for Which? Will. A corporation is a separate entity under the law. The business structure can help protect the owners of the business – the shareholders of the corporation – from liability and help them reduce their taxes in certain circumstances. Which one? Wills is a paid service of Which? Limited.